Our sister company SEO MCR published a post back in 2017 asking ‘is social media really worth investing in for businesses‘ and we thought it would be interesting to look back and see whether our opinion has changed since the original piece.
It’s no secret that social media has grown massively over the years and is at present pretty much everywhere we go. Not only is it now a crucial part of any business who wants to expand its customer base from local, to national to international (although we do still have clients coming to us having never had any form of social media or web presence prior to their meeting with us), we have now entered an era where people have even created, moulded and sustained themselves jobs for life (or at least the foreseeable future) from the content they post on their social media channels and how they fashion themselves.
These people go by the name (and job title) of influencers. These people are equally, if not more, powerful than the stand-alone social media channels in generating brand awareness for your business, due to their trusting and loyal following-base. By utilising like-minded influencers, you can almost personify your brand or create a present and vocal example of your target audience.
An influencer is an individual who has the power to affect the purchase decisions of other people, because of their authority, knowledge, position or relationship with the audience. Influencers in social media are people who have built up a reputation for their knowledge and expertise on a particular topic. They make regular posts about their preferred topics, such as outfit posts, and they generate large followings of enthusiastic and engaged people who pay close attention to their posts and their views.
Social media is a powerful tool in pushing out the perception you want of yourself and your business. Although there will always be areas in which your brand could be exposed to negativity, as people are more likely to post about negative experiences than positive, there are ways to manage this by having a great team who is on the ball in tracking the ‘noise’ around your brand, where it be negative or positive. Moreover, there are many scheduling programmes, software’s and social listening tools out there that can help you do this.
So, in conclusion, our answer remains the same. Yes, social media really is worth investing in for your business and the most successful businesses are the ones who keep up with the latest trends and functionality of these platforms, whilst always protecting their customers’ data