In depth keyword research was undertaken to first understand the keywords people type when searching for this very specific type of product and service, the website was then built around those keywords and maximising the user experience by giving them what they wanted to see and facilitate ordering online or making enquiries with very few clicks.
To avoid over-complicating the website and attract relevant search traffic.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.