ASPIRE designs and provides Range Rover body kits and other luxury car models. It is a British company and everything is designed, made and assembled in the UK. Dalestreet Digital was approached to help improve their google position for key target search terms and to design and create additional pages for the website to help better promote other services.
OBJECTIVES
THE STRATEGY
SEO MCR undertook in-depth keyword research to identify keyword opportunities and to re-focus the site. Page speed was addressed using gzip image file compression. Site content was also address in addition to offpage optimisation.
This is a highly competitive niche area with multiple companies now targeting the same keywords. The brand needed some attention as the client was using the same logo for both online and offline. Offline it looks great embroidered but online it just didn’t look as good and required modification.
THE RETURN
The site is now featured Google No.1 for its top target keywords and we are now working on designing pages for selling cars with bodykits online.