CuteCute makes the ‘cutest headbands in the World for baby girls. The Manchester based company has experienced fast growth and now sells to places like China and Russia.
OBJECTIVES
THE STRATEGY
Our designers made a series of simple tweaks to the look and feel of the site which made a big difference. SEO MCR re-focussed keyword strategy based on in depth keyword research. Website main navigation was restructured and every page was given its own specific keyword importance so as that Google (and other search engines) understands the relevance of every page.
The website (built in WordPress) had been originally designed and built by a family friend. Fonts and colours needed attention in addition to improving the SEO. The website lacked content and had constraints in terms of adding wholesale pricing and bulk purchasing options.
THE RETURN
75 keywords improved position in the first week of us addressing the SEO. The wholesale dashboard and sales area is now fully functional, the user experience has been vastly improved resulting in more enquiries and sales.