A new brand was created using the graphical elements and typography of the old brand to ensure familiarisation. The appearance of the website also retained colour scheme and similar layout. SEO MCR conducted in-depth keyword research and developed an effective SEO strategy.
To create a new brand that was associated to the parent brand so the two would be easily identifiable as being associated.
Within a few weeks, the website appeared in the top 20 for key target search terms.